The Repricer

Turn on one switch and your PIM keeps what each item costs you while your Repricer takes over what you charge, so neither one overwrites the other.

The Repricer connection links your PIM to your Repricer. It is one switch, and turning it on splits the money between the two products. Your PIM owns what an item costs you, and your Repricer owns what you sell it for.

That split is the whole feature. Your unit cost, MAP and MSRP go from a PIM variant to any Repricer listing with the same SKU. You can no longer type into them over there. Going the other way, the Repricer takes over the selling price on every account you connected in both products, and the PIM stops publishing a price to those accounts.

People turn it on for one of two reasons. Both products were writing a price to the same store and overwriting each other. Or the Repricer needed a cost to work a floor and a margin out of, and all of your costs lived in the PIM.

You will find it in the PIM under Integrations in the left sidebar. Scroll to the bottom of the card grid, to the section headed Tools, and click the card named Repricer. Everything on this page starts in the dialog that opens over the page.

Before you start

What your role lets you do

Integrations is not in your sidebar at all below Admin, so most of your team never opens this dialog. They still see the link on the products they open, because a price the Repricer owns is read-only for everyone. Roles are set in team, roles and permissions, and the Repricer asks for the same two roles on its own side.

What has to be true before an account pairs

Both products have to be active on your organization. If yours does not have the Repricer, the Repricer dialog tells you so and gives you a link to activate it. Its Connect button stays gray until you do.

The same account has to be connected separately in each product. This is the one people get wrong. Linking the PIM to the Repricer connects no store at all. Your PIM’s Shopify connection and your Repricer’s Shopify connection are two separate connections, and the link only pairs up accounts you already have on both sides. To get one Shopify store under the link you connect it twice, once inside each product, and connect a store covers both.

The account has to be a Shopify store, an Amazon seller account or a Square merchant. Those are the ones that pair. An account of yours on any other integration goes on working exactly as it did, in whichever product you connected it.

How to connect the Repricer

1. 1

   Open the Repricer dialog

   In the PIM, click Integrations in the left sidebar and scroll to the bottom of the card grid. Click the card named Repricer, in the section headed Tools.

2. 2

   Read the four numbers

   The dialog counts your catalog, your Repricer listings, and how many of those listings match a SKU you already have. Counting a large catalog takes a moment, and Connect stays gray until it finishes.

3. 3

   Turn the link on

   Click Connect in the bottom right of the dialog.

4. 4

   Check what paired

   The dialog stays open and switches to a list headed Paired accounts. Each row names one of your accounts, with Prices by Repricer on the right. An empty list means nothing paired, and an account you connected in only one of the two products is usually why.

That is the whole flow. The card gets a green Connected tag and your costs start arriving on matching listings within seconds. The Repricer takes over the selling price on your paired accounts from its next run.

Everything below explains what moved, where you can see it, and how you move it back. You do not need any of it for the link to work.

Every option in detail

The Repricer dialog is the only screen the link has. Everything else it does turns up elsewhere in the two apps: on a product in the PIM, and on a listing in the Repricer. The section after this one covers both.

Read the four numbers before you connect

The Repricer dialog, under Integrations, opens on four counts in a two by two grid. They are exact rather than estimates, and you get them fresh every time you open it.

Matched is the number worth reading, because it is how many of your listings the link will actually touch. It is a real count and not a projection, so it is what you get. A low Matched against a large Repricer listings count means your SKUs do not line up, and identifiers covers where a variant’s SKU comes from.

A count that could not be calculated shows you a dash. Counting is the slow part of opening this dialog, and it gives up after 1 minute and asks you to try again.

Read the dialog once the link is on

Open the Repricer card under Integrations once more and the dialog looks different. You get two counts instead of four, Matched and Unmatched, above a list headed Paired accounts. Each row reads as your name for the account with its integration in brackets.

Prices by Repricer on a row is a label, not a switch. Every paired account is priced by the Repricer, and there is nothing on the row for you to click. Getting one account back means Disconnect, which gets all of them back.

With nothing paired, you get one line instead of the list, saying no accounts are connected in both products yet. The link is still on and your costs still go to matching listings. Pairing decides who owns the selling price, and it decides nothing about your cost.

Connect from the Repricer instead

The Repricer has the same card under its own Integrations, in its own Tools section, named PIM. It opens the same dialog with the same four counts, and Connect there does exactly what Connect here does.

You get one link per organization and neither side is the primary one, so use whichever app you happen to be in. Disconnecting from either side does the same thing too.

Hand the prices back

Once the link is on, Disconnect is in the bottom right of the Repricer dialog, in red. Clicking it asks you to confirm in a dialog headed Disconnect Repricer?.

Nothing is cleared and no price of yours drops to zero. The PIM takes the Repricer’s last price for each account and adopts it as its own, which is why the prices on your channels do not move when you disconnect. If you have exactly one account connected, that price goes into the product’s own Price and Compare Price fields instead of a per-account row.

If that adoption fails, the disconnect does not go through. The link stays on, your prices stay where they are, and the dialog tells you something went wrong. Try it again.

Limits

What the link cannot do

What crosses between the two products

Two things surprise people here. The link moves far less than you expect, and the one field it matches on is the one field no one thinks about.

How a listing finds its variant

A Repricer listing is matched to a PIM variant when the two have the same SKU. That is the only thing compared: not the title, not the barcode, not the ASIN, and not the integration the listing is on.

Your PIM SKUs are unique inside your organization, so a listing matches at most one of your variants and there is never a tie to break. A listing whose SKU is nowhere in your catalog never matches, and nothing tells you about it beyond the Unmatched count in the dialog.

Change a variant’s SKU and the listing it used to match comes unmatched. Its three fields unlock in the Repricer, keeping the values they had, and the PIM drops the read-only price row for it. Another variant on the same account is not affected.

What the PIM sends to the Repricer

Nothing else crosses in this direction. Not a title, a description, an image, a brand, a category, a barcode or a specification. The link moves money and identity, and your own selling price is not part of it.

The cost the Repricer gets is your effective cost, and not a field you typed. The PIM works it out from the cheapest source that actually has stock, which pricing sets out in full. So a stock movement can change the cost the Repricer prices from, with no one editing a cost anywhere.

Your edit arrives in the Repricer within seconds. There is no button for you to press and no schedule to wait for.

What the Repricer sends back

Two things come back, and you cannot edit either one in the PIM.

The live price on each account, for you to read. Open one of your products from Catalog in the sidebar and scroll to its Pricing section. The per-account table shows what the Repricer has live, in its Price and Compare price columns, with Managed by Repricer where Edit would be. Once your variant has a saved SKU, those words are a link that opens the listing in the Repricer. The table itself is covered in pricing.

Whether each of your variants is still matched. You never see this one directly. It is what unlocks a variant that stopped matching, and what keeps its neighbors locked.

What the link locks in the Repricer

On a matched listing the Repricer stops letting you type into three fields. To see them, click Listings in the Repricer’s sidebar, click one of your listings, and open the Pricing tab.

Each one keeps its value on screen, in a dashed read-only box, with a small Managed by PIM label beside it. That label is a link, and clicking it opens the variant in the PIM in a new tab, which is where you change the value.

Everything else on that tab stays yours. Manual Price, Compare Price, Minimum Price, Maximum Price, the strategy and Pause Repricing all work exactly as they did. The link takes three fields, never the tab.

Nothing else in the Repricer marks a listing as linked. There is no column in the listings table, no filter and no badge, so the Pricing tab is the only place you can find out.

What the link changes in the PIM

On an account the Repricer prices, the PIM stops publishing your selling price and your compare price there. Your first push of a product that is not on the channel yet still sends your price, because there is no live price to protect. After that, the price on the channel is the Repricer’s.

Your own Price and Compare Price fields stay editable the whole time. They are simply not published to a paired account, and they are still what an unpaired account publishes and what your exports and your products table show.

One setting is blocked while an account is paired. Open that account from Integrations and click Settings in the dialog header: there, you cannot move SKU field off SKU. The SKU is what the match is made on, and integration settings covers that field. An import that sets a price on a product the Repricer prices saves your value and warns you it will not be published there, which imports covers.

When something goes wrong

The two banners at the top of your PIM

Two warning banners can appear across the top of your PIM, below any billing banner. Only admins see them, you cannot dismiss either, and each goes away on its own once you have dealt with it.

Both name the accounts they are about. The second one’s button reads View integrations instead, and takes you to the card grid, when your missing accounts are spread over more than one integration.

The first banner is also what you see right after a disconnect. That is correct rather than a fault: you disconnected, and both products are publishing to that account again.

Messages you can run into

Three things that happen with no message

Nothing on screen tells you about any of these.

Right after you connect or reconnect, every variant on a paired account is treated as the Repricer’s, matched or not, until the matching has been worked out. That is deliberate, because the alternative is the PIM writing over live Repricer prices in the gap. It settles on its own.

Connecting rewrites a rule you already had in the Repricer that copies cost, MAP or MSRP from one listing to another. Those three fields are taken out of it, and a rule that copied nothing else is switched off.

A listing priced in a currency the PIM has no exchange rate for stays matched and stays locked, and its cost, MAP and MSRP stop being updated. It is retried every night, so it fixes itself once a rate arrives.

Where to go next