Pricing activity

Pricing activity is the running list of every price the Repricer has changed for you, one row for each change, with the reason behind it.

Pricing activity is the list of every price the Repricer has changed for you. One row is one change to one listing, newest at the top.

Each row gives you four things: the price before the change, the price after it, the reason the price moved, and the strategy that decided it. Hover over the reason and you get the whole explanation as a sentence, with the prices in it.

Most people open it for one of three reasons. A price is not what they expected and they want to know what moved it. They changed a strategy and want to see whether it is doing what they meant. Or they want to read one listing’s price back over the last few weeks.

You will find it under Pricing Activity in the sidebar, between Strategies and Reports. The same rows for a single listing are on that listing’s Activity tab, and there is a section on that below.

Before you start

What your role lets you do

Reading pricing activity is open to everybody. What changes with your role is what you can do about what you read.

Nothing is hidden below your role. Roles are set in team, roles and permissions.

How to find out why a price changed

1. 1

   Open pricing activity

   Click Pricing Activity in the sidebar. The newest change anywhere in your organization is the first row of the table.

2. 2

   Find the listing you are asking about

   Click Search in the toolbar above the table and type the SKU, or part of the product title.

3. 3

   Read what the price did

   From is the price before the change, To is the price after it, and Change is the difference between the two as a percentage.

4. 4

   Read why it moved

   Reason gives you a short label, such as Undercut competition. Hover over that label and a tooltip explains that one change in full.

5. 5

   Open the listing behind the row

   Click the SKU. The listing opens over the table, in the same dialog you get from Listings in the sidebar.

Those five steps are the whole job. Everything below is the detail: what each column tells you, what each of the 13 reasons means, and why a change you were expecting sometimes has no row at all. You need none of it to read one price change.

Every option in detail

What each column tells you

The table opens sorted by Date, newest first. You can sort on any other column instead, the way filters describes.

Two of those columns are not always there. Connection starts hidden, and you turn it on under Columns in the toolbar. Type is not on the table at all until your organization has had one business price change. Until then every row is the same kind, so the column would give you the same word on every one.

Change reads NEW instead of a percentage whenever From is empty. There is no earlier price to measure against on the first row a listing ever gets, so there is no percentage to give you.

What each reason means

There are 13 reasons. Every row gets exactly one of them, and the same 13 apply on every integration you sell through.

The label is the short version. Hover over it for the sentence behind your own change. That sentence names the price you were measured against and what it was. Then it says what your strategy did with that price, which of your limits changed the answer, and where your price ended up. The sentence is built from that one row, so two rows with the same label can give you two different sentences.

The order that produces all 13 is on how a price is decided, which takes the calculation apart part by part.

Narrowing the table to the changes you want

The toolbar above this table is the toolbar above every Repricer table, so Search, Columns, Filter and Density all work the way filters describes. Three things here are this table’s own.

Six of the columns filter from a list. Integration, Region, Connection, Type, Reason and Strategy give you dropdowns of answers instead of a box to type in. The other seven take a comparison and a value, so To with greater than (>) and 50 gives you the changes that ended above 50 in your own currency.

The Reason and Strategy dropdowns are built from your own history. A reason no strategy of yours has ever produced is missing from the list. So is a strategy somebody deleted. A short list there is normal, and it is a faster answer than a long list of things that would match nothing.

Arriving from the dashboard sets two filters. The Price Changes card on the dashboard opens this table with Date on the last 24 hours and Connection on Active. Open Filter in the toolbar and remove them when you wanted everything.

A set of filters you rebuild often is worth keeping. All Activity is the view you start on, and saved views is how you add your own.

Reading one listing on its own

Every listing has an Activity tab with the same rows on it, for that one listing. Open the listing from Listings in the sidebar, or click a SKU on this table, and click Activity in the row of tabs at the top of the dialog.

The tab drops the columns that would say the same thing on every row, so Integration, Region, Connection, SKU, Product ID and Product Title are not there. Date, From, To, Change, Type, Reason and Strategy are, and they mean what they mean here.

Two things behave differently there. The total at the bottom of the tab is an exact count, and this table gives you an estimate. The tab also has no saved views, so a filter you set on it lasts until you close the listing and no longer.

Go to the tab for one item, and stay here for many. A listing whose price you keep arguing with is easier to read as its own short list. Here the same rows are scattered through everything else your organization did. The Insights tab in the same dialog then adds a chart and a count of those changes, covered in insights.

Limits

What pricing activity cannot do

What a row does and does not tell you

Four things about these rows surprise people the first time. All four come down to the same idea: a row is what the Repricer decided, and a decision is not yet a price on the sales channel.

A row is written when the price is decided, not when the channel has it

The row appears the moment the Repricer settles on a new price, which is before the sales channel has been told. It also appears on your screen without a reload, with a short highlight on it, so you can leave the table open and watch changes arrive.

So a row here tells you the price went out. It does not tell you a shopper is seeing it. What the channel did with the price is on your listings table, where Target on the listing keeps showing it until the channel confirms it. A price that never got applied turns up on listing and repricing status.

A run that changed nothing leaves no row

The Repricer looks at your listings far more often than it changes a price, and most of those runs end with your price exactly where it was. None of them is written down here. Every row on this table is a change.

That is why a listing can go two weeks without a row and still be working. Its Repricing Status reads Working, and the reason nothing moved is that nothing needed to. If you want to know what a strategy would do to your prices right now, the Preview step of the strategy wizard estimates it before you save anything.

One decision on a business price leaves two rows

An Amazon account with B2B pricing turned on has two prices to keep, and one decision can move both. When it does, you get two rows at the same moment with the same Reason and the same Strategy behind them. Type is what tells them apart, reading Consumer on one and Business on the other.

Your business price only gets a row when it actually changed. A decision that moved your shopper price and left your business price alone is a single row.

How far back your history goes

Nothing on this table is thinned out or aged off, so a listing you have had for two years has two years of changes on it. On a long history the Date filter gets you to last March faster than scrolling does.

A history only ends when the listing does.

When something goes wrong

The screen says there is nothing here yet

You get one of two messages in place of the table, and which one you get tells you what to do.

The second one is the normal state of a new organization for a while. Nothing is wrong and there is nothing to fix.

A reason or a strategy you have used is not in the filter list

Those two dropdowns are built from your recent changes, so a reason or a strategy that stopped appearing a long time ago drops off the list. A strategy somebody deleted is gone from it for good, even though the rows it made are still on the table.

Search for it instead. Search in the toolbar reads the strategy name as well as the SKU, so typing that name finds its rows whether or not the dropdown offers it.

The total at the bottom has a ~ in front of it

The bottom right of the table reads something like 1-50 of ~12,340. That ~ marks the total as an estimate rather than a count.

It is close enough to page through and to see roughly how much you have, and it can move by a few rows between one visit and the next. Where you need an exact number, open the listing’s Activity tab, whose total is counted.

Messages you can get

Where to go next