Buy Box ownership report

The share of your Amazon and Walmart listings winning the Buy Box right now, how that share moved day by day, and which listings are losing it.

On Amazon and on Walmart, several sellers can offer the same item as you, and the channel picks one of those offers to feature. A shopper who adds the item to the cart without picking a seller gets that one. That offer has the Buy Box, and this report tells you how many of yours have it.

You get three numbers, a chart and a table. The numbers tell you what share of your listings is winning right now. The chart draws that share day by day, so you can see which way you are going. The table gives you one row per listing, with the price you are asking beside the price that is winning.

Most people open it for one of two reasons. Either you want the headline figure, or you want the list of the listings you are losing so you know which ones to work on. Click Reports in the sidebar down the left, then click the Buy Box Ownership card. Your report opens in a dialog over the screen, headed Buy Box Ownership Report.

Before you start

What your role lets you do

Every role reads every number in this report, and nothing here is above your level. Nothing here changes a price, a listing or a strategy either, so you can open it and click around freely. Roles are set in team, roles and permissions.

Only Amazon and Walmart listings are counted

The Buy Box exists where several sellers offer the same item, which is how Amazon and Walmart sell. Nobody else sells on a store or a counter of your own. There is no featured offer to win there, so your own store and your own counter give this report nothing to count.

So every figure on this page is about your Amazon listings and your Walmart listings. If neither is where you sell, you open the report to 0 on all three numbers, a flat chart and an empty table. That is your answer, and not a failure.

How to read this report

1. 1

   Open the report

   Click Reports in the sidebar down the left. You get six cards. Click the Buy Box Ownership card and your report opens in a dialog over the screen.

2. 2

   Read the three numbers at the top

   Overview is the heading at the top of the dialog, with three figures under it. The first one, Buy Box Ownership, is the share you are winning. Hover the small info icon beside any of the three and you get a sentence saying what it counts.

3. 3

   Set the date range for the chart

   In the bar beside your report title is a dropdown reading Last 30 days. Open it and pick another period, or pick two dates of your own on the calendar beside that list. Ownership Trend, the chart under the numbers, redraws for what you picked.

4. 4

   Bring what you are losing to the top

   By Listing is the table at the bottom of the dialog, and it opens with your winning listings first. Click the Buy Box Status column header once and the order flips, so the listings you are not winning come up to the top.

5. 5

   Compare your price with the winning price

   On any row, read Current Price against Buy Box Price and Lowest Competitor. The gap between them is what you would have to close.

That is the whole report. Close the dialog with the × at the top of it, with the Escape key, or by clicking outside it, and you come back to your six cards.

Everything below explains one piece at a time. The one thing worth reading anyway is why your three numbers ignore your date range, which is further down this page.

Every option in detail

The three numbers at the top

Overview is the heading at the top of the report dialog, and it has three figures under it. Each one is a label, a number and a small info icon. Hover the icon and you get a sentence saying what that number counts.

The first two give you one answer twice. You compare the percentage week to week. The pair of counts tells you how big the catalog behind that percentage is, and 50% of 8 listings reads exactly like 50% of 8,000.

Lowest Price, No Buy Box is the one to act on. On those listings a lower price is not your answer. You are already at or under the cheapest competing offer, and the featured offer went somewhere else anyway. Anything above 0 there is worth your time, and how pricing works covers what else decides who gets featured.

All three count your listings as they stand this minute. Changing your date range moves none of them, and the reason is further down this page.

The ownership trend chart

Ownership Trend is the chart in the middle of the report dialog, between the three numbers and the table. It draws one point a day, so you can see whether your share is climbing or slipping over the period you picked.

Each point is a single reading, taken once at the start of that day, and not an average of the day. A point is the same kind of figure as Buy Box Ownership above it, for the day it covers. Hover any point and you get its date and its percentage.

A day with no reading is drawn at 0%. So a range that goes back before you connected your first account starts flat along the floor. Then it jumps up to your real line. Nothing is broken, and shortening your range is what makes the chart readable again.

Every column in the By Listing table

By Listing is the table at the bottom of the report dialog. One row is one of your counted listings, and every column is showing when you arrive.

The three statuses are the same three you get in the Buy Box Status column of your listings table, and listing and repricing status sets them out in full. In short, Winning is yours, Not Winning is somebody else’s, and Suppressed is nobody’s.

Buy Box Price and Lowest Competitor are two prices and usually two sellers. The featured offer is not always the cheapest one, because the channel weighs more than price when it picks. So you can be under Buy Box Price on a row and still read Not Winning on it.

A price column is empty when there is nothing to put in it. Buy Box Price is empty on a Suppressed row, since nobody has the featured offer to have a price. Lowest Competitor is empty when nothing has been read yet about who is selling against you.

Your table opens with your winners first. Most visits want the opposite order. Click the Buy Box Status column header once and the order flips to Suppressed, then Not Winning, then Winning. Click any other header to sort by that column instead.

Above the rows is the same toolbar every table in the Repricer gives you. It has Search, Columns, Filter and Density on it, and filters covers what each one does. The table opens on 25 rows a page, and 25, 50 and 100 are your choices in the footer under it.

Narrowing the report to one account or region

In the bar beside the report title are up to three dropdowns, Integration, Account and Region. They start on All Integrations, All Accounts and All Regions. Each one narrows every figure in the report at once. You may see fewer than three of them, and reports covers why.

Two things happen when you narrow this particular report, and neither one announces itself.

Set Integration to one with no Buy Box and every figure reads 0. You get 0.0%, 0/0, an empty table and a chart along the floor. The card behind the dialog says N/A for the same situation, which is the clearer of the two. Read the card when a report full of zeros surprises you.

Narrow anything and the chart has only 7 days behind it. The once-a-day reading covers everything you sell. It cannot answer a question about one of your accounts. So your chart is rebuilt out of the offers read for the listings you picked, and those are kept for 7 days. Every day before that is drawn at 0%.

Limits

What this report cannot do

What the numbers count

Which of your listings are counted

Three things decide whether one of your listings is in this report, and all three have to be true of it.

• It sells on Amazon or Walmart, because those are the channels where you have a featured offer to win.
• Its Listing Status is Active, so the channel has your item live.
• It has stock. A listing the channel puts at 0 is left out, and one whose stock the channel does not report is counted.

A listing of yours that stops meeting any of the three leaves the report until it comes back, and both halves of Listings with Buy Box move with it. So your percentage can change overnight without anybody changing a price, and running out of stock on your winners is the usual reason.

The same three tests decide the Buy Box Win Rate card on your dashboard, so that card and this report agree with each other. Your dashboard has the card.

Why the chart and the numbers can disagree

Your three numbers at the top count your listings this minute. The chart is a run of past readings, and its last point is the one taken at the start of today. So a morning of winning or losing is in your numbers and not yet on your chart.

That is also why your date range moves the chart and leaves the numbers alone. A state has no day attached to it, since a listing either is winning right now or it is not. You can see which of the six reports your date range moves in reports.

The prices in the table are in the listing’s own currency

Every price in the By Listing table at the bottom of the report is written in the currency that listing sells in, with the currency code in front of it. A listing on Amazon.com reads USD$29.99 and one on Amazon.com.mx reads MXN$499.00, on the same table, one row under the other.

Nothing on this table is converted into your organization’s currency, and there is no total for it to spoil. You are looking at one item and at the price you might go and change on it. So you get it the way you would type it in. Each region has its own currency, which accounts and regions explains.

When something goes wrong

Every number reads 0

Only the last of the four is a real 0, and your table tells you which one you are in. An empty table means nothing was counted, and a full one means you are being outbid on all of it.

The chart is flat at 0 before a certain day

Two things cause this and one answer fixes both. Either your date range goes back before you had listings here, or one of the three dropdowns is narrowed and the chart only has 7 days. Shorten your range, or set Integration, Account and Region in the bar beside the report title back to All.

A listing you just connected reads Suppressed

Suppressed means nobody has the featured offer on that item. A listing whose competition has not been read yet reads the same way in this report, because there is no featured offer on record for it either. Give it a few minutes, then look again.

You can tell the two apart in your listings table, where the Buy Box Status column is empty until the first offers arrive, and what Repricer reads covers when they do.

A Walmart row says 0 competitors

Walmart reports the winning price and the lowest price without naming the sellers behind them. So there is no count of sellers to give you, and the Competitors column of By Listing reads 0 on every Walmart row. Your Amazon rows have the real figure, and competitors covers what each channel reports.

The report will not load

Every message you can get here comes with a Retry button under it, and reports lists them with what to do about each. The one you are most likely to meet here is the timeout, because this report asks for every one of your listings at once. Narrow Integration to one of yours and try again.

Where to go next